Do's and don'ts
What works, what doesn't.
✅ What works
- Specific stories — "rented a sunset-view villa for 30k/month, here's how we found it" — converts 5-10× better than generic ads.
- Deep-link to a specific property — use the link generator in the cabinet. 2-3× conversion vs the homepage.
- Saved Stories / Highlights in Instagram — keep delivering for months, unlike regular posts.
- Friend list in DM with a personal recommendation — small audience, 30%+ conversion.
- Guides and listicles: "10 villas on Phangan under 50k", "best long-stay spots" — steady SEO traffic for 6-12 months.
⚠️ What rarely works
- Generic "Find your home in Phangan" banners with no context.
- Reels without an explicit CTA — viewers scroll on without clicking.
- Cold email blasts — low conversion + spam-flag risk.
❌ Absolutely not
- Brand-keyword PPC bidding ("HelpRent Phangan", "helprentphangan", etc.) — we already run these ourselves. Bidding against us = ban.
- Coupon / cashback sites (Honey, Karma, etc.) without separate written agreement.
- Price promises we never made ("20% off with my link" — there isn't one, don't promise it).
- Faking reviews — bogus reviews of our properties on third-party platforms.
- Using customer personal data outside our platform.
How we help
- Brand assets (logo, colours, ready banners) — email [email protected].
- Top partners (by volume) get a dedicated account manager and bespoke terms.
- Quarterly review call to look at results and plan ahead.